top of page


Synthetic Data in Market Research: Opportunities and Risks
Synthetic data is transforming market research with speed & cost savings, but reliability depends on rigorous validation & transparency.

Dr. Rebeka Pop
22 min read


Blueprint of SaaSy: Preliminary Statistical Validation of Our Free B2B SaaS Audience Simulator
Explore SaaSy’s statistical validation, proving 95% accuracy & AI-driven insights for SaaS startups. Fast, free, and data-backed marketing.

Dr. Rebeka Pop
17 min read


The first publicly available Free B2B SaaS AI Audience Simulator - SaaSy by enäks
Free B2B SaaS AI audience simulator. Use AI to predict your B2B SaaS audience’s consumer behavior and gain insights into their preferences.

Dr. Rebeka Pop
4 min read


7 Consumer Trends for 2024
Discover 2024's consumer trends: Tech, society, environment reshape behavior. Brands adapt or risk irrelevance in this seismic shift.

Dr. Rebeka Pop
12 min read


What is Customer Segmentation and Why Is It a Must-Have for Your Company?
Unlock 10-15% more revenue with customer segmentation! Dive into the art of personalization for higher sales and loyalty.

Dr. Rebeka Pop
20 min read
bottom of page